Posts Tagged ‘Social Campaigning’

  • Expressive campaigning

    Expressive campaigning

    December 7th, 2011 | Expressive Change | Tana Paddock | 2 Comments

    An increasing number of NGOs are turning to conventional marketing methods to convince the masses to adopt more environmentally-friendly behaviours. These campaigns motivate people to turn down their central heating by suggesting they follow the latest fashion trends in winter clothing, persuade people to reduce flying by suggesting they take the train for their next luxurious pleasure trip, and encourage parents to “spoil their little monsters” at Christmas with the latest trends in eco-friendly toys.

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